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Off-plan · DLD project register as of 6 Jul 2026

The Sterling East House

Completed 2023 · 221 units · started Jan 2009 · Business Bay

Recorded complete in August 2023.

Built100%

Started Jan 2009Completed Aug 2023

DLD project register, Jul 2026

Titles issued
221 of 221
Escrow
بنك ابوظبى التجارى

Saves the tower’s record to your account.

Is The Sterling East House a safe off-plan buy?Recorded complete in August 2023; no record of the builder

  1. Is it on schedule?Recorded complete in August 2023, on its registered date to the day: the register often stamps one onto the other · DLD project register, Jul 2026100%Context
  2. Is my money protected?The register named the escrow agent: بنك ابوظبى التجارىEscrowContext
  3. Is the price fair?No off-plan sale registered in 12 months to price it onNo record
  4. Is it selling?No off-plan sale registered in 12 months; the last in February 20240Context
  5. Who is building it?The register names the master developer, Business Bay LLC; the builder is not recordedNo record

A registered date is not a delivery forecast · 79% of recorded completions carry their planned date to the day · DLD register, July 2026

Check an asking price →How each reading works →

What is being built221 units, mostly one-beds and studios; all titled

TypeShare of the buildingUnitsSize, sqft (p10–p90)Titled
Studio60414–52460
1 bed97870–1,18797
2 bed57847–1,69057
3 bed51,665–2,0745
4+ bed24,826–6,4312

DLD unit register · balconies a median 12% of unit area

Every unit, floor by floor →

Sizes run from the 10th to the 90th percentile of registered floor area, so one mislabelled unit cannot set the range. A title is issued at handover: a live project shows few or none however many units have sold, and an untitled unit is not necessarily for sale.

Every unit, as registered

221 units in DLD’s register for The Sterling East House, floor by floor.

Show 221 of 221 units
FloorUnitTypeSqftBalconyTitle issued
11 · EH101Studio403—Yes
11 · EH102Studio408—Yes
11 · EH1031 bed943—Yes
11 · EH1041 bed1,328292Yes
11 · EH105Studio48462Yes
11 · EH1061 bed705124Yes
11 · EH107Studio49262Yes
11 · EH108Studio47762Yes
11 · EHG1012 bed895223Yes
11 · EHG102Studio521103Yes

A title is issued at handover. “Not yet” means no title, which a reserved unit and an unsold one share; the register does not say which is for sale.

How other Business Bay projects are tracking2 of the 3 nearest-to-finished are past their registered dates

ProjectBuilt%Registered date
Burj Pacific99%Jan 2023 · past date
Al Habtoor Tower90%Dec 2026
West Bay Tower77%Feb 2024 · past date

“Past date”: the registered date has already passed · 12 of 30 live Business Bay projects past theirs · DLD register and inspections, October 2026

All 117 Business Bay projects →

As registered with the Land DepartmentWhere The Sterling East House is, and who is on its register row

Escrow agent
بنك ابوظبى التجارى
Master developer
Business Bay LLC
Registered start
January 2009
Configuration
PROJECT CONSISTS OF (2B+G+4P+21+2R)X 1 RESIDENTIAL BUILDING AND (2B+G+3+R) X 7 TOWNHOUSES LOCATED IN BUSINESS BAY. THE APARTMENTS ARE DESIGNED TO HAVE A CONCRETE STRUCTURE AND BLOCK WITH INTERNAL AND EXTERNAL FINISHES.
Pills show median resale price per sqft, AED. 1 of 1 published tower pinned; verify a plot before relying on it.Open in Apple Maps

Construction progress is the percentage DLD recorded in its project register as of July 2026, the latest DLD record for this project; the register lags DLD’s inspections by months, so it is dated separately. The developer is the company licensed to build it, by the register’s own licence number; the master developer owns the land under it and is often another company entirely. Off-plan price is the median of registered off-plan sales across this project’s published buildings, 12 months to .

Published buildings in The Sterling East House

Towers inside this project that have enough registered resales for their own record.

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Common questions

When will The Sterling East House be completed?
The register records The Sterling East House complete in August 2023. Dubai Land Department project register as of July 2026.
Is The Sterling East House in escrow?
Yes: the Land Department register names بنك ابوظبى التجارى as the project’s escrow agent, the bank that holds buyers’ payments for the developer. Dubai Land Department project register as of July 2026.
Who is the developer of The Sterling East House?
The register names the master developer, Business Bay LLC, which owns the land; the company building the project is not recorded. Dubai Land Department project register as of July 2026.
How many units does The Sterling East House have?
221 registered units, of which 221 have a title issued. A title is issued at handover, so a live project shows few or none however many units have sold. Dubai Land Department project register as of July 2026.

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Off-plan record for The Sterling East House

Record type
Project-level off-plan register record
Data date
Evidence base
221 registered units; DLD project register as of 2026-07-06
Sources
Dubai Land Department project register, construction inspections and title register; sale transactions
Canonical record
/off-plan/apartments/dubai/business-bay/the-sterling-east-house
Method
Definitions and calculations

Cite as: Dubai Wealth Index. “The Sterling East House, off-plan.” Business Bay, Dubai. Register to 2026-07-06, data to 2026-10-12. https://dubaiwealthindex.com/off-plan/apartments/dubai/business-bay/the-sterling-east-house