The Sterling East House, off-plan
- Edition DWI-PROJECT-THE-STERLING-EAST-HOUSE
- Construction
- 100%
- DLD register, July 2026
- Handed over
- August 2023
- on or before the registered date
- Titles issued
- 100%
- 265 of 265
- Off-plan price
- 1,898AED/sqft
- 216 off-plan sales, 24 months
- Against the locality
- -5.36%
- off-plan psf vs Business Bay, 110 projects, same 24 months
Registered to Business Bay LLC — see every project on its delivery record.
Construction progress is the percentage DLD inspected and recorded in its project register as of July 2026. The register publishes about two months behind sale records, so this figure is older than the sales data on this site, and it is dated separately for that reason.
Unit mix
From the title register. A unit counts as registered once DLD has issued its title, which for an off-plan project happens at handover — so a live project shows few or none regardless of how many units the developer has sold. The unregistered remainder is not the same as being for sale. Balcony area is a median 11.8% of unit area across the units that register both.
Sizes are the 10th to 90th percentile of registered floor area, not the extremes: one mislabelled unit would otherwise set the range.
Published buildings in The Sterling East House
Towers inside this project that have enough registered resales for their own record.
- The Sterling East House · 2,311 AED/sqft · 6.90%
As registered
- Escrow agent
- بنك ابوظبى التجارى
- Developer, as registered
- الخليج التجاري (ش.ذ.م.م)
- Registered start
- January 2009
- Configuration
- PROJECT CONSISTS OF (2B+G+4P+21+2R)X 1 RESIDENTIAL BUILDING AND (2B+G+3+R) X 7 TOWNHOUSES LOCATED IN BUSINESS BAY. THE APARTMENTS ARE DESIGNED TO HAVE A CONCRETE STRUCTURE AND BLOCK WITH INTERNAL AND EXTERNAL FINISHES.
The developer name is held in Arabic in the register and shown as recorded. Off-plan price is the median of registered off-plan sales across this project's published buildings, 24 months to 2026-08-26; median unit AED 1.95M.
Off-plan record for The Sterling East House
- Record type
- Project-level off-plan register record
- Data date
- Evidence base
- 265 registered units; DLD project register as of 2026-07-06
- Sources
- Dubai Land Department project register and title register; sale transactions
- Canonical record
- /off-plan/apartments/dubai/business-bay/the-sterling-east-house
Cite as: Dubai Wealth Index. “The Sterling East House, off-plan.” Business Bay, Dubai. Register to 2026-07-06, data to 2026-08-26. https://dubaiwealthindex.com/off-plan/apartments/dubai/business-bay/the-sterling-east-house.