Serra

1. Is it on schedule?0% built in July 2026; the register gives no handover date · DLD project register, Jul 20260%Context
2. Is my money protected?Payments go to an escrow account at بنك الإمارات دبي الوطني (ش.م.ع), as registered with the Land DepartmentEscrowContext
3. Is the price fair?AED 1,888/sqft, 9.2% above the City of Arabia off-plan median across 20 projects+9.2%Context
4. Is it selling?85 off-plan sales registered in the last 12 months, of 535 units; the latest on 24 Sept 202685Context
5. Who is building it?The register names the master developer, Majid Al Futtaim Communities; the builder is not recordedNo record

Sizes run from the 10th to the 90th percentile of registered floor area, so one mislabelled unit cannot set the range. A title is issued at handover: a live project shows few or none however many units have sold, and an untitled unit is not necessarily for sale.

Escrow agent

بنك الإمارات دبي الوطني (ش.م.ع)

Master developer

Majid Al Futtaim Communities

Registered start

December 2024

Configuration

The project offers development of 10 building (G + 5 / 535 apartments) reflecting elegant modern architectural design. The walkable neighborhood, incorporating amenities options allowing for unique experience for relaxation, adventure, exercise and wellbeing with wide green areas.

Construction progress is the percentage DLD recorded in its project register as of July 2026, the latest DLD record for this project; the register lags DLD’s inspections by months, so it is dated separately. The developer is the company licensed to build it, by the register’s own licence number; the master developer owns the land under it and is often another company entirely. Off-plan price is the median of registered off-plan sales across this project’s published buildings, 12 months to 12 Oct 2026.

What does Serra cost per square foot?

AED 1,888 per sqft, the median of 85 registered off-plan sales in the 12 months to 12 Oct 2026; the median unit sold for AED 1.45M. That is 9.2% above the City of Arabia off-plan median across 20 projects.

Is Serra in escrow?

Yes: the Land Department register names بنك الإمارات دبي الوطني (ش.م.ع) as the project’s escrow agent, the bank that holds buyers’ payments for the developer. Dubai Land Department project register as of July 2026.

Who is the developer of Serra?

The register names the master developer, Majid Al Futtaim Communities, which owns the land; the company building the project is not recorded. Dubai Land Department project register as of July 2026.

How many units does Serra have?

535 registered units, of which 0 have a title issued. A title is issued at handover, so a live project shows few or none however many units have sold. Dubai Land Department project register as of July 2026.