Iconic

1. Is it on schedule?20% built in July 2026 against a February 2028 handover: 80% left to build in 19 months · DLD project register, Jul 202620%Context
2. Is my money protected?Payments go to an escrow account at بنك المشرق (شركة مساهمة عامة), as registered with the Land DepartmentEscrowContext
3. Is the price fair?AED 3,743/sqft, 12.9% above the Dubai Media City off-plan median across 3 projects+12.9%Context
4. Is it selling?50 off-plan sales registered in the last 12 months, of 310 units; the latest on 30 Sept 202650Context
5. Who is building it?The register names the master developer, Dubai Holding Asset Management; the builder is not recordedNo record

Sizes run from the 10th to the 90th percentile of registered floor area, so one mislabelled unit cannot set the range. A title is issued at handover: a live project shows few or none however many units have sold, and an untitled unit is not necessarily for sale.

Escrow agent

بنك المشرق (شركة مساهمة عامة)

Master developer

Dubai Holding Asset Management

Registered start

September 2024

Configuration

The project is composed of B + G + 5P + 60F+ 1 Mec F + Roof ,residential units.

Construction progress is the percentage DLD recorded in its project register as of July 2026, the latest DLD record for this project; the register lags DLD’s inspections by months, so it is dated separately. The developer is the company licensed to build it, by the register’s own licence number; the master developer owns the land under it and is often another company entirely. Off-plan price is the median of registered off-plan sales across this project’s published buildings, 12 months to 12 Oct 2026.

When will Iconic be completed?

The developer registered handover for February 2028, 19 months after DLD’s latest record, and the project was 20% built as of July 2026. A registered date is the developer’s own, not a delivery forecast. Dubai Land Department project register as of July 2026.

What does Iconic cost per square foot?

AED 3,743 per sqft, the median of 50 registered off-plan sales in the 12 months to 12 Oct 2026; the median unit sold for AED 5.13M. That is 12.9% above the Dubai Media City off-plan median across 3 projects.

Is Iconic in escrow?

Yes: the Land Department register names بنك المشرق (شركة مساهمة عامة) as the project’s escrow agent, the bank that holds buyers’ payments for the developer. Dubai Land Department project register as of July 2026.

Who is the developer of Iconic?

The register names the master developer, Dubai Holding Asset Management, which owns the land; the company building the project is not recorded. Dubai Land Department project register as of July 2026.

How many units does Iconic have?

310 registered units, of which 0 have a title issued. A title is issued at handover, so a live project shows few or none however many units have sold. Dubai Land Department project register as of July 2026.